Armadillo 5K announcement coincides with 3M Half Marathon’s July 30th price increase

Earlier this month, 3M Half Marathon presented by Under Armour and Ascension Seton Austin Marathon presented by Under Armour created the Run Austin Virtual Series. The 6-event series began with the Wildflower Mile. It will continue with the Armadillo 5K, which launches on Tuesday, August 4th. Registration for all six events is free to participants of the 3M Half Marathon or the Austin Marathon, Half Marathon, and 5K. Registration for the 2021 3M Half Marathon, currently at $99, will increase tonight, July 30th at 11:59 p.m. CST.

“I’m loving the Run Austin Virtual Series because I can set monthly goals and feel confident in each increase in distance as we make our way through training for the 3M Half Marathon,” said Kat Green, 2021 3M Half Marathon Ambassador. “It’s motivating knowing others are out there training and running the same virtual races as me and I just might see them on the course in January!”

Run Austin Virtual Series leads up to 3M Half Marathon

August features the Armadillo 5K, the second event in the 6-event Run Austin Virtual Series. The series will continue through December. The remaining four virtual runs will increase in distance each month, finishing with a 10-miler. The virtual series was created to provide monthly milestones for 3M Half Marathon registrants. The goal is to keep everyone motivated in their journey to the start line. Participants who register after previously released events will have the opportunity to complete those events.

“I’ve had to do more solo running this year as I train for my 5th 3M Half Marathon,” said Scott Firth, 2021 3M Half Marathon Ambassador. “It’s great to have the Run Austin Virtual Series provide milestones along the way, maintain my motivation, and keep things fun!”

Participants of the Run Austin Virtual Series will receive themed, downloadable personalized bibs, digital finisher medals, and finisher certificates. Participants will also enjoy fun extras like an online finisher photo booth and virtual reality filters for social media. Registration is open for each of the events for $18. Free entry to the entire six-event series, a $108 value, is available to participants of the 2021 3M Half Marathon or the 2021 Austin Marathon, Half Marathon, and 5K. Limited-edition merchandise customized for each event is available for purchase.

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country. It will celebrate its 27th year running on January 17, 2021. Runners will enjoy a point-to-point course with mostly downhill running. The 13.1-mile course showcases some of Austin’s finest locations. Participants start in north Austin and finish near the Texas State Capitol. Many participants set their 13.1-mile PR because of the 300’ net elevation drop.

We’ve compiled everything you need to make the most out of race weekend

2020 is here and that means it’s race month for the 2020 3M Half Marathon presented by Under Armour! We’re just as pumped for Year 26 as you are to chase your 13.1-mile PR. There has been a ton of information shared since we celebrated our 25th anniversary. We put this blog together to provide you with everything you need to make 3M Half Marathon race weekend the most memorable one yet! Check it out and RSVP to the Facebook event to receive the latest details.

13.1 reasons

Image of the men's and women's Under Armour 2020 3M Half Marathon participant shirts. This blog has everything you need to get ready for the 2020 3M Half Marathon!

Don’t miss out on these custom Under Armour shirts!

Runners constantly tell us why they love 3M Half Marathon. We took the 13.1 most common reasons and put them in this blog. The reasons listed are in no particular order!

Commemorative medals and shirts

Every year we take the design of the commemorative spinner finisher medal and Under Armour participants shirt and crank it up a notch. The 2020 editions are no different! We can’t wait to see the streets of Austin filled with runners in these custom UA shirts. And we’re just as pumped to place the 2020 spinner finisher medal around your neck once you cross the finish line!

Image of runner showcasing the 2020 3M Half Marathon finisher medal. This blog has everything you need to get ready for the 2020 3M Half Marathon!

Your 3M Half Marathon finisher medal!

Our favorite on-course spots

It doesn’t matter if you live in Austin, a different state, or another country, you can still check out some of our favorite places along the 13.1-mile course. There were so many places that we had to break the course into two different blog posts. Check out our favorite spots along Miles 1-6 and Miles 7-13.1. Pro tip: this applies to spectators too!

Event weekend

Expo – This is where you can get all the goodies, including the world-famous swag bag filled with 3M products! Make sure you visit Fleet Feet Austin and scoop up your limited-edition 3M Half Marathon gear.
Hotels – Stay near the start line or the finish line, it’s up to you. There’s still time to book with Hilton, our Official Hotel Partner.
Course – our point-to-point, USATF-certified course is 13.1 miles, we double-checked!

Image of two runners celebrating at the Oskar Blues Austin beer garden at the 2019 3M Half Marathon finish line festival. This blog has everything you need to get ready for the 2020 3M Half Marathon!

Celebrate with friends and family at the Oskar Blues Austin beer garden!

Finish line festival – Once you cross the finish line the real party begins. Find your friends and family and check it all out. Visit the Oskar Blues Austin beer garden (21 and older), grab something from a food truck, take selfies with the finish line, or enjoy the music! Pro tip: free shuttles will take you to the start after the event only.

Good tunes

Good tunes can make a huge difference! If you’ve followed us on Twitter then you know about our #WeLiketheSoundofThat playlist on Spotify. Check out our November and December additions to the playlist. Put it on shuffle or use the songs to make your own playlist!

Share on social media

Image of a 3M Half Marathon Ambassador taking a photo of two runners at the 2019 3M Half Marathon expo. This blog has everything you need to get ready for the 2020 3M Half Marathon!

Take a pic, share it with us on social media!

If you don’t post it to social media did it really happen? Follow us on Facebook, Twitter, and Instagram. Tag us when you share your race-day memories. We can’t wait to check them out!

Virtual 3M Half

What’s that? Can’t make it to Austin? Don’t sweat it. You can still join us from wherever you are! Check out all the benefits of the Virtual 3M Half Marathon, including the aforementioned world-famous swag bag filled with 3M products.

Foam rolling 101

Don’t forget to foam roll after you’ve crossed the finish line and celebrated with friends and family. Check out the foam rolling benefits and make sure you recover in time for the Ascension Seton Austin Marathon.

Now you’re caught up and have everything you need to make 3M Half Marathon weekend epic. Share this with your friends and family when y’all start planning event weekend. If you have questions just let us know on social media. Don’t forget to RSVP to the Facebook event to receive the latest details. See y’all soon!

These 2020 expo highlights showcase the must-visit booths

The 3M Half Marathon Expo & Packet Pick Up takes place on January 17th-18th at the Austin-American Statesman! The expo is a chance for participants to visit our sponsors and partners and check out what they have to offer. You can meet the official pacers and scoop up your Official 3M Half Marathon Under Armour gear. Check out the 2020 expo highlights you can’t miss! There are tons of prizes, giveaways, and discounts. Who knows, there might even be a few surprises for some lucky folks! Stay tuned for additional 2020 expo highlight updates…

Post-it Wall

Image of the Post-it Wall from the 2019 3M Half Marathon expo covered in messages of support and inspiration. The Post-it Wall will be a 2020 expo highlight.

Leave a message of love and support on the Post-it Wall!

Visit the ever-popular Post-it Wall and leave a message of inspiration for a loved one or all participants. Kids can even join in on the fun!

Photo booths

There will be several fun photo opportunities set up throughout the expo including our GIF photo booth, a larger than life-size version of this year’s finisher medal, course maps, and more. Visit them all! 

Austin Marathon

Visit the Ascension Seton Austin Marathon and chat with their Ambassadors about race day! Thinking about registering for the Austin Marathon, Half Marathon, KXAN Simple Health 5K, or Manzano Mile? Register at their booth and take advantage of their expo deals. BONUS: take a picture in front of their sweet Austin backdrop!

Fleet Feet Austin

Visit our friends at Fleet Feet Austin and snag your limited-edition, Official 3M Half Marathon Under Armour gear before it’s gone! Supplies are limited. They’ll also have hydration and nutrition for your last-minute needs.

Twenty-Six Two Marathon Club

If this is your first half marathon or you’re chasing your 13.1-mile PR, visit these folks! Meet the runners who will pace you to the finish line! These pacers are veterans and know what they’re doing. Swing by their booth, chat about race day, and get your last-minute questions answered.

Visit these other booths

Baylor Scott & White Health

Bondi Band

Fleet Feet Round Rock

Heavenly Care Moving & Storage

Medsense Massagers

Nuun Hydration

Ready to Run

Salus Chiropractic



Thunderbird Real Food Bars