clif bar gel energy packets for runners

3M Half Marathon to Partner with Clif Bar

High Five Events is pleased to announce that Clif Bar & Company will be the Official Sports Nutrition for the 2017 3M Half Marathon. The partnership will provide runners with Clif Bar’s nutritious products before, during, and after one of the country’s fastest half marathons.

Clif Bar returns for another year to the 3M Half Marathon, set to take place on January 22, 2017. Runners can look for CLIF SHOT® Energy Gel on course at the CLIF® Energy Zone and other products at the finish line. In addition, the 3M Half Marathon and Clif Bar will increase community engagement and product awareness by offering free samples to training clubs, sampling product at running stores, and supporting various demo runs around Austin.

“Clif Bar did a great job last year and we’re glad they’re back for another year of running Downhill to Downtown,” said Jack Murray, co-owner of High Five Events. “Their products are well-respected throughout the industry as is their approach to community engagement.”

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country and will celebrate its 23rd year running in 2017. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing in front of the Texas State Capitol, runners will appreciate a 306’ net elevation drop. Participants can register on the website.

“Clif Bar is excited to return for another year and support runners in their quest to PR at the 3M Half Marathon,” said Jeanine Romine, Regional Marketing Manager at Clife Bar. “Providing runners with nutrition and on-course support will help maximize their effort as they push themselves to run their best race.”

About Clif Bar & Company: Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community, and planet. For more information on Clif Bar & Company, please visit, check out our Facebook page at and follow us on Twitter at: