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Cheers to Round Two: 3M Half Marathon Welcomes Back EIGHT Beer

High Five Events and EIGHT Beer Extend the Celebration for a Second Year of Refreshing Journeys

High Five Events, a leading private event production company in the United States, is delighted to announce the continuation of its successful partnership with EIGHT Beer as the Official Beer for the second consecutive year at the upcoming 3M Half Marathon in Austin, Texas. This collaboration ensures that EIGHT Beer, an innovative Austin-based independent brewery, will once again take center stage at the finish line festival’s exclusive beer garden for participants aged 21 and above. The eagerly awaited 30th annual 3M Half Marathon is scheduled to take place on January 21, 2024.

Ruchi Desai, EIGHT CEO said, “We’re honored to be part of the 3M Half Marathon festivities for the second year in a row. As a runner myself, I am excited to be participating in this iconic race alongside the motivating running community in Austin, our hometown. Looking forward to celebrating unforgettable moments and shared triumphs over an ice cold EIGHT in the beer garden post-race.”

Founded by NFL legend Troy Aikman, EIGHT is a meticulously crafted lager, boasting organic grains and a commitment to purity with no added adjuncts, fillers, or preservatives. At a modest 90 calories and 2.6g carbs per 12 oz serving, EIGHT will once again be featured in the EIGHT Beer Garden at the finish line festival, catering to both finishers and spectators. The garden will serve as a post-race haven where participants and their companions can gather, unwind, and savor a refreshing Eight beer. In addition to the delightful beverage, participants can explore a range of EIGHT-branded swag during the post-race festivities.

Jack Murray, co-owner of High Five Events, expressed enthusiasm about the continued partnership, stating, “Proudly born and raised in Austin, I can’t imagine a more fitting beer brand to collaborate with for the 3M Half Marathon.” We eagerly anticipate watching runners raise numerous celebratory toasts with EIGHT Beer in the EIGHT Beer Garden on race day.

The 3M Half Marathon is renowned for its rapid 13.1-mile course, featuring a predominantly downhill route that showcases Austin’s most picturesque locations. Starting in north Austin and culminating near the Texas State Capitol, the course boasts a 306′ net elevation drop. Registration for the event is open, and interested participants can sign up on the official website.

 

About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

About EIGHT: EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Light Beer Made Right.    
Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY. 

3M Half Marathon Welcomes Local Bands for On-Course Music

10 local bands will provide entertainment and showcase The Live Music Capital of the World

The 3M Half Marathon has finalized the lineup for its on-course entertainment for the point-to-point race happening this Sunday, January 21 in Austin, Texas.  The ten local bands and DJ join the race-day excitement and perform live music for participants along the 13.1 mile course.

“We’re excited to welcome the wide-ranging sounds of these local musicians,” said Jack Murray, co-owner of High Five Events. “The energy of live music on course helps to provide motivation to the runners as they run through the different neighborhoods of Austin.  They help us showcase The Live Music Capital of the World.”

 

This year the 3M Half Marathon features the following bands:   Austin Taiko (Japanese Drumming), Everett Wren (Fiddler), Inside Out Stell Band (Steel Drum), Kupira Marimba (Zimbabwe Marimba), Austin Thaalam (Indian Drumming), Shirley Johnson (Accordion), The 4411, Woode Wood (Guitar & Harmonia), Stove Top Rangers (Banjo, String Bass, Guitar), Brian MacLeod, and DJ Gatsby in the Finish Line Festival.

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country and will celebrate its 30th year running in 2024. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing near the Texas State Capitol, runners will appreciate a 306’ net elevation drop. Participants can register on the website.

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Optimal Nutrition Strategies: Pre-Race and On-Course Fueling at the 3M Half Marathon

Maximize Your Performance with GU’s Expert Nutrition Planning

Months of training lead up to your pursuit of a personal best at the 3M Half Marathon. To support your efforts, GU Energy Labs, the Official Energy Gel and Chew of the 3M Half Marathon, offers scientifically designed products to boost your energy levels when you need it most.

Revitalize at the GU Energy Zone at Mile 7

Be sure to visit the GU Energy Zone at Mile 7 for a burst of energy! Here, you’ll find GU gels and chews:

  • Strawberry Chews (with caffeine)
  • Lemon Sublime Gel (caffeine-free)
  • Chocolate Outrage Gel (with caffeine)
  • Salted Watermelon Gel (with caffeine)

Remember, your pre-race preparation is just as crucial as your race-day strategy. Let’s explore some tips to optimize your performance.

Fueling Tips Before Your Half Marathon

In the week leading up to the race, focus on hydrating and increasing your calorie intake, especially carbohydrates. Hydration is key – You can supplement your water intake with nuun hydration, available at all aid stations, to make sure you are getting the electrolytes your body needs to be sufficiently hydrated come race morning.

10 Low carb hit SvV | Voedingscentrum | FlickrThe Science of Carb-Loading

The Mayo Clinic recommends starting carb-loading a week before the event, increasing your carbohydrate intake to 8 to 12 grams per kilogram of body weight. When you combine carbohydrate loading and tapering your workouts, you can store more energy in your muscles which will give you more energy sources during your event.

Carbohydrate-Rich Foods to Consider:

  • One slice of bread
  • A 6-inch tortilla
  • 1/2 cup mashed potatoes or 1/2 medium baked potato or sweet potato
  • 1/3 cup rice
  • One small apple or two tangerines
  • 2 tablespoons raisins
  • 1/2 cup orange juice
  • 3 cups green beans
  • 1 1/4 cup milk or yogurt

Image of GU Energy Labs' half marathon nutrition plan. GU is the Official Energy Gel and Chew of the 3M Half Marathon. Click on this image to download the nutrition plan that can help you perform your best on race day.On race morning, aim to eat 2-3 hours before starting to avoid a heavy stomach. If you oversleep, opt for a lighter meal with liquid or gel carbs.

On Course Fueling: Personalize Your Nutrition Plan

We understand that planning your race nutrition can be daunting, so we recommend utilizing the GU Half Marathon Nutrition Planner. This tool helps you customize your nutrition plan based on various factors like your body size, the race’s intensity, and personal preferences.

Here’s how to use GU’s Nutrition Planner

    1. Pick your goal finishing time and find out what your average pace will be
    2. Use the table to determine your total nutritional need for the event
    3. Mix and match your favorite products and flavors, then calculate your totals
    4. Make sure your plan meets your body’s demand for each nutritional element

 

As you count down the days to the 3M Half Marathon, remember that your nutrition is as vital as your training. By following these guidelines and tailoring them to your personal needs, you’ll step up to the starting line with confidence, knowing you’re well-prepared to tackle every mile. Whether it’s your first half marathon or you’re a seasoned pro aiming for a new record, the right nutrition strategy can make all the difference.

We’re thrilled to support you on this journey and can’t wait to cheer you on as you cross that finish line. Remember, the 3M Half Marathon isn’t just about reaching the finish line – it’s about the exhilarating experience, the personal achievements, and the story you’ll tell after conquering those 13.1 miles.

Here’s to a race filled with energy, strength, and unforgettable moments. See you at the finish line!

13.1 Reasons Why You Should Run the 3M Half Marathon

The 3M Half Marathon is not just another race; it’s a unique experience that offers a multitude of reasons why you should lace up your running shoes and take on the challenge of 13.1 miles. If you’re on the fence or need some extra motivation, we’ve got 13.1 compelling reasons why participating in the 3M Half Marathon is an excellent choice.

1. Fast Course:

The 3M Half Marathon course is known for its speed, making it perfect for setting personal records.

2. Downhill to Downtown:

You’ll start in the northern suburbs of Austin and finish right in the heart of the city, experiencing the best of both worlds.

3. Scenic Views:

Enjoy picturesque views of Austin, with a mix of urban and natural scenery along the way.

4. Ideal Weather:

Held in January, the race offers cool, comfortable running conditions.

5. Excellent Race Support:

You’ll find aid stations, medical support, and enthusiastic volunteers throughout the course.

6. Exceptional Swag:

Participants receive a commemorative shirt, finisher medal, and more.

7. Social Community:

Connect with fellow runners, share training tips, and join a supportive community.

8. Relay Option:

Invite a friend to join you in the relay category, making it a memorable team experience.

9. Festival Atmosphere:

The finish line boasts a festive atmosphere with live music, food, and entertainment.

10. Charity Partners:

Run for a cause you care about by supporting one of the event’s charity partners.

11. Top-Notch Expo:

Discover the latest running gear and enjoy the pre-race expo featuring fitness products, apparel, and more.

12. Downtown Finish Line Party:

Celebrate your achievement with fellow runners and enjoy post-race festivities.

13. Austin Vibe:

Experience the energy and vibe of the Live Music Capital of the World.

13.1. Unforgettable Memories:

Participating in the 3M Half Marathon is not just about the race; it’s about the memories and the sense of accomplishment that you’ll carry with you.

So why wait? Register for the 3M Half Marathon and embark on a journey that will challenge you, inspire you, and leave you with unforgettable memories. Whether you’re an experienced half marathoner or a first-time participant, this event offers an incredible opportunity to enjoy a fast, scenic race through Austin, Texas. It’s time to make your mark and conquer 13.1 miles of pure running joy!

Unveiling High Five Events’ Top Picks from The Running Event!

The Texas capital recently played host to The Running Event, and our team at High Five Events is excited to share some of our favorite finds from this incredible gathering of running enthusiasts and innovators. The event showcased cutting-edge products designed to elevate your running experience, and here are our top picks:

1. No Naste Laundry Detergent

Discover the science behind No Naste products, specifically formulated to eliminate odors and germs from your workout clothes, shoes, and exercise equipment- a top favorite from Megan. Bid farewell to post-run stink and embrace freshness with No Naste’s scientifically advanced laundry detergent. Learn more.

 

2. Kinfield Outdoor Essentials

Another top pick from Megan was Kinfield Outdoor Essentials. As seen on Shark Tank, Kinfield offers clean outdoor products that truly work. From DEET-free bug repellents to reef-safe sunscreens, Kinfield provides essential solutions for all your outdoor adventures. Explore their range of products for a safer and more enjoyable outdoor experience. Explore Kinfield.

 

3. Cheribundi Recovery Shot

Lance’s favorite product was the Cheribundi Recovery Shots- concentrated results in a compact size! Cheribundi offers a pure tart cherry juice recovery shot, carefully concentrated for maximum antioxidant strength. Double your recovery anytime, anywhere with this innovative and convenient solution. Discover Cheribundi.

 

4. AIRWAAV Recovery Mouthpiece

Emily’s top choice of the event was the AURWAAV Recovery Mouthpiece. Enhance the quality of your sleep and speed up recovery with AIRWAAV Recovery Mouthpiece. Designed with patented Reflex Technology, this lower fit mouthpiece activates the tongue’s natural response during sleep, directing it forward to open the airway. Check out AIRWAAV.

 

5. FunkFighters Odor and Sweat Fighting Inserts

Combat sweat and odor with FunkFighters® odor and sweat-fighting inserts. Not only are they cute, but they’ve also been tested and proven effective on post-long run shoes. Say goodbye to unpleasant smells and keep your shoes fresh with FunkFighters – Joey’s prime choice of  products. Explore FunkFighters.

 

 

6. Chili Lime Pickle Shots

Jack is looking forward to spicing up his recovery routine with the Chili Lime Pickle Shots from the Pickle Juice Company. These flavorful pickle juice shots are designed to add a zesty kick to your post-activity replenishment. Try The Pickle Juice Company.

 

7. CBL Sports Team Medal

Cheer on your favorite team in style with these novelty team medals. Stacy enjoyed rocking her Cowboys medal throughout the event making this her top pick. Presented by CBL – Creative Brand Legacy, the same creative minds behind the iconic Austin Marathon and 3M Half Marathon medals. Austin Marathon fans can look forward to a limited edition Austin Marathon chain available for purchase at the expo this year. Explore CBL and discover the perfect medal for your team

 

8. Fi Smart Dog Collar

John loved the Fi Smart Dog Collar for our furry running companions. Fi Smart Dog Collar offers GPS, activity, and sleep tracking. Packed with features, this smart collar ensures your dog stays healthy and active while joining you on your runs. Discover Fi Smart Dog Collar.

 

9. Spibelts – The New Excitement

Tina shares her excitement for the new Spibelts, a must-have accessory for runners. The versatility and functionality of Spibelts make them a valuable addition to your running gear. Watch the video to learn more.

 

 

 

As we reflect on The Running Event, these standout products have left a lasting impression on our team. Whether you’re looking for performance-boosting gear, recovery solutions, or innovative accessories, these picks are sure to enhance your running journey. Stay tuned for more updates and discoveries from High Five Events!