High Five Events, a leading event production company in the United States, proudly names GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the 30th annual 3M Half Marathon. This renewed collaboration solidifies GU’s role in supporting participants with their premium energy gels and chews at the on-course Nutrition Station. The event is scheduled to take place on January 21, 2024.

As the creator of the first sports nutrition energy gel, GU has long been the top fuel choice of athletes, from elites chasing the podium to recreational runners trying for a new PR. The brand’s science-backed, athlete-proven formulas are loved not only for their effectiveness, but also for their innovative, fun flavors.

“We couldn’t be more excited to be partnering with High Five Events,” says GU Brand Experience Manager Cody Logan. “They put on premier running events in Austin and we’re looking forward to fueling their runners on course.” 

On race day, participants can expect to receive a boost from GU’s Strawberry Chews (Caffeine), Lemon Sublime Gel (Caffeine-Free), Chocolate Outrage Gel (20 mg of caffeine), and Salted Watermelon Gel (20 mg of caffeine). In line with their commitment to sustainability, 3M Half Marathon will feature TerraCycle-labeled bins throughout the race weekend to collect sports nutrition wrappers, contributing to a greener event experience.

Megan Frausto, partnership manager at High Five Events, emphasized the broader impact of the collaboration, stating, “Our partnership with GU goes beyond Energy Gels and Chews. It encompasses a broader commitment to enhancing the overall race experience, creating a positive impact on the Austin running community throughout the year.”

The 3M Half Marathon, renowned for its speedy 13.1-mile course, celebrates its 30th year in 2024. The race, beginning in north Austin and culminating near the Texas State Capitol, offers runners a picturesque journey through some of Austin’s finest locations, featuring a notable 306′ net elevation drop. Participants can register on the website.

 

About GU Energy Labs:   GU Energy Labs helps athletes of all abilities reach their best performance with hydration, energy, and recovery products that deliver the right nutrients, in the right amounts, at the right time. Headquartered in Berkeley, GU Energy Labs produces all its energy gels onsite with solar-generated power. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com 

About the 3M Half Marathon:  The 3M Half Marathon, established in 1995, is one of Austin’s premier running events. With a reputation for its fast and picturesque course, the race attracts runners of all levels from around the world. Organized by High Five Events, the 3M Half Marathon is a celebration of athleticism, determination, and the vibrant running community in Austin, Texas. For more information, visit DownhillToDowntown.com.

About High Five Events:  High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

Grant Continues 3Mgives Support of Local Causes

3Mgives has selected Finding Home ATX as the beneficiary for the upcoming 2024 3M Half Marathon in Austin, Texas. This grant will empower the Austin-based community organization to advance its mission of eliminating unsheltered homelessness by scaling up Austin’s Homelessness Operating System (OS) for long-term sustainability. The 30th Anniversary of the 3M Half Marathon is scheduled for January 21, 2024.

“Over the 30-year history of the 3M Half Marathon, 3Mgives is so proud to have provided hundreds of thousands of dollars in grants to local Austin community organizations,” said Stacey Claessens, 3Mgives Global Employee Empowerment Manager of Austin. “We are pleased to name Finding Home ATX as our race beneficiary this second year in a row so that they can grow their program of creating affordable housing for the unhoused population of Austin.”

The primary objective of Finding Home ATX is to establish 1,300 new units of affordable housing for the unhoused, accommodating 3,000 individuals, and supporting an additional 2,300 households. The initiative aims to enhance economic opportunities, community appeal, and equitable access for the unhoused while also increasing provider capacity through a streamlined, data-driven Homelessness OS. This grant will significantly contribute to achieving these goals. This marks the second year for Finding Home ATX as the designated beneficiary of the 3M Half Marathon.

Celebrating its 30th year in 2024, the 3M Half Marathon boasts one of the nation’s quickest 13.1-mile courses. Participants will experience a point-to-point route with predominantly downhill sections, showcasing some of Austin’s most scenic locations. Starting in north Austin and concluding near the Texas State Capitol, runners will benefit from a 306’ net elevation drop. Registration details are available on the event’s official website.

 

About High Five Events:  High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

The eagerly awaited 30th Anniversary edition of the 3M Half Marathon is set to feature an impressive lineup of elite professional runners. On January 21, 2024 athletes will gather in Austin, Texas, to compete in this prestigious event, ensuring an exciting showcase of skill, speed, and determination.

The 3M Half Marathon, renowned for its fast and scenic course, has become a favorite among professional runners seeking to push their limits and set new records. The race’s commitment to excellence has attracted a formidable pro field, setting the stage for an unforgettable competition.

The Pro Field Division of the 3M Half Marathon will feature an impressive roster of world-class athletes, each vying for victory and aiming to etch their names in the annals of running history. The Top Ten list of male and female participants in the Pro Field Division is as follows:

 

MALE ELITES Women ELITES
Kevin Dean, Denver, CO Ali Andrews, Oklahoma City, OK
Tom Frantz, Denver, CO Luciana Bartholomew, Aledo, TX
John Gignac, Oklahoma City, OK Sara Dietz, Fort Worth, TX
Travis Glendenning, Baltimore, OH Reva Johnson, Chesterton, IN
Offir Gonzalez Vidals, New York, NY Julie Rembold, Lucas, TX
Jean Perez, Dallas, TX Rachael Sanchez, Mckinney, TX
Zach Pollock, Denver, CO Natasha Van Der Merwe, Austin, TX
Matt Ray, Austin, TX Molly Von Holten, Austin, TX
Rio Reina, Austin, TX Lexie Waldum, Austin, TX
Michael Wilt, Austin, TX Rachel Werkingeau, Claire, WI

 

Spectators and running enthusiasts alike are invited to witness the excitement and cheer on these elite athletes as they tackle the challenging course through the heart of Austin. The 3M Half Marathon not only celebrates the spirit of competition but also fosters a sense of community and camaraderie among participants and supporters.

“We are thrilled to welcome some amazing runners to Austin for the 3M Half Marathon,” said Jack Murray of High Five Events. “The Pro Field Division promises to deliver an exceptional display of talent and athleticism, making this edition of the race truly memorable.”

The 3M Half Marathon is not just a race; it’s an experience. As the countdown begins to January 21, 2024, anticipation is building, and all eyes are on Austin for what is poised to be an extraordinary showcase of elite running.  

 

About the 3M Half Marathon:  The 3M Half Marathon, established in 1995, is one of Austin’s premier running events. With a reputation for its fast and picturesque course, the race attracts runners of all levels from around the world. Organized by High Five Events, the 3M Half Marathon is a celebration of athleticism, determination, and the vibrant running community in Austin, Texas. For more information, visit DownhillToDowntown.com.

About High Five Events:  High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

Discover the electrifying tale of Blaze, the new mascot for the 3M Half Marathon in Austin, Texas. Born from a powerful thunderstorm, Blaze is a sentient being infused with the essence of the elements. In this blog post, explore Blaze’s origin story, mesmerizing appearance, and extraordinary abilities, from unparalleled speed to elemental manipulation.

Origin Story:

Deep in the heart of Texas, a mighty thunderstorm raged across the plains. As lightning clashed with the earth, and raindrops danced with the wind, a peculiar phenomenon occurred. The combined forces of nature infused an ordinary pair of running shoes with extraordinary powers, creating a new entity known as Blaze. Emerging as a sentient being fueled by the essence of the elements, Blaze became the embodiment of speed, endurance, and raw elemental energy.

Appearance:

Blaze takes the form of an ethereal being, a manifestation of pure energy and vibrant colors. When not in motion, Blaze appears as a swirling mass of iridescent mist, constantly shifting and changing. However, when running, Blaze’s form solidifies into a humanoid shape. Their body is composed of wispy flames, pulsating with fiery hues of red, orange, and gold. From their head, a crown of crackling lightning arcs upwards, and their eyes glow with the intensity of a summer sun.

Abilities:

  1. Elemental Speed: Blaze possesses unparalleled speed, enabling them to run at supersonic velocities. As they surge through the air, they leave behind a fiery trail, scorching the ground beneath their feet. This incredible speed allows Blaze to complete a half marathon in record time, leaving spectators in awe.
  2. Elemental Manipulation: Blaze can channel and control the elemental forces at will. They have command over fire, summoning flames that flicker and dance in their wake. They harness the might of lightning, generating bolts that crackle and surge with electrifying power. Blaze can also manipulate the wind, creating gusts and currents that aid their swift movements.
  3. Energy Absorption: Blaze possesses the ability to absorb ambient energy from their surroundings. Whether it’s the warmth of the sun, the static charge in the air, or the raw power of a thunderstorm, Blaze can harness these energies to replenish their own strength and enhance their abilities.
  4. Inspiring Aura: Blaze radiates an aura of determination, perseverance, and inspiration. As they run, their energy uplifts and motivates those around them, encouraging ordinary individuals to push beyond their limits and achieve greatness in their own lives.

Mission and Purpose:

Blaze’s mission is two-fold. Firstly, they strive to promote physical fitness and healthy lifestyles among the residents of Texas. They inspire individuals of all ages and backgrounds to take up running, encouraging them to unlock their potential and lead active lives. Secondly, Blaze serves as a spokesperson for 3M product lines during their half marathon runs. Through their efforts, they showcase the durability, reliability, and innovation of 3M’s products, demonstrating their effectiveness even under extreme conditions. By completing these runs with lightning speed and boundless energy, Blaze acts as a living testament to the excellence of 3M’s offerings.

With their unique blend of elemental powers and unwavering determination, Blaze races across Texas, leaving a trail of inspiration and awe in their wake. They embody the spirit of the Lone Star State, igniting a passion for running and embodying the strength of the elements as they push the boundaries of human potential.

High Five Events and EIGHT Beer Extend the Celebration for a Second Year of Refreshing Journeys

High Five Events, a leading private event production company in the United States, is delighted to announce the continuation of its successful partnership with EIGHT Beer as the Official Beer for the second consecutive year at the upcoming 3M Half Marathon in Austin, Texas. This collaboration ensures that EIGHT Beer, an innovative Austin-based independent brewery, will once again take center stage at the finish line festival’s exclusive beer garden for participants aged 21 and above. The eagerly awaited 30th annual 3M Half Marathon is scheduled to take place on January 21, 2024.

Ruchi Desai, EIGHT CEO said, “We’re honored to be part of the 3M Half Marathon festivities for the second year in a row. As a runner myself, I am excited to be participating in this iconic race alongside the motivating running community in Austin, our hometown. Looking forward to celebrating unforgettable moments and shared triumphs over an ice cold EIGHT in the beer garden post-race.”

Founded by NFL legend Troy Aikman, EIGHT is a meticulously crafted lager, boasting organic grains and a commitment to purity with no added adjuncts, fillers, or preservatives. At a modest 90 calories and 2.6g carbs per 12 oz serving, EIGHT will once again be featured in the EIGHT Beer Garden at the finish line festival, catering to both finishers and spectators. The garden will serve as a post-race haven where participants and their companions can gather, unwind, and savor a refreshing Eight beer. In addition to the delightful beverage, participants can explore a range of EIGHT-branded swag during the post-race festivities.

Jack Murray, co-owner of High Five Events, expressed enthusiasm about the continued partnership, stating, “Proudly born and raised in Austin, I can’t imagine a more fitting beer brand to collaborate with for the 3M Half Marathon.” We eagerly anticipate watching runners raise numerous celebratory toasts with EIGHT Beer in the EIGHT Beer Garden on race day.

The 3M Half Marathon is renowned for its rapid 13.1-mile course, featuring a predominantly downhill route that showcases Austin’s most picturesque locations. Starting in north Austin and culminating near the Texas State Capitol, the course boasts a 306′ net elevation drop. Registration for the event is open, and interested participants can sign up on the official website.

 

About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

About EIGHT: EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Light Beer Made Right.    
Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.