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3M Half Marathon Unveils its Official Mascot

“Blaze” to Ignite The 30th Anniversary Celebration

In a blaze of excitement, the 3M Half Marathon, one of Austin’s premier running events, proudly introduces its brand-new mascot, Blaze, to commemorate the event’s 30th anniversary. The milestone year promises to be a celebration of speed, spirit, and community, and Blaze will serve as the official ambassador, embodying the fast and exhilarating nature of the 3M Half Marathon course. The event is set to happen on Sunday, January 21, 2024.

Blaze, a dynamic and energetic character, perfectly encapsulates the essence of the 3M Half Marathon course, renowned for its fast downhill stretches that challenge and inspire participants. The mascot’s vibrant personality reflects the enthusiasm and passion of the thousands of runners who have made the 3M Half Marathon a staple in Austin’s thriving running community.

Blaze takes the form of an ethereal being, a manifestation of pure energy and vibrant colors. When not in motion, Blaze appears as a swirling mass of iridescent mist, constantly shifting and changing. However, when running, Blaze’s form solidifies into a humanoid shape. Their body is composed of wispy flames, pulsating with fiery hues of red, orange, and gold. From their head, a crown of crackling lightning arcs upwards, and their eyes glow with the intensity of a summer sun.

“We are thrilled to introduce Blaze as the official mascot for the 3M Half Marathon’s 30th anniversary. Blaze embodies the essence of our event – speed, excitement, and the spirit of the running community,” said Stacy Keese, co-owner of High Five Events. “We invite everyone to join us in celebrating this milestone year, as Blaze adds a new layer of fun and energy to the already thrilling 3M Half Marathon experience.”

The 3M Half Marathon has been a staple in the Austin running scene since its inception, attracting runners from across the country to experience the unique course and vibrant atmosphere. Blaze, the new mascot, adds an extra layer of excitement to the 30th-anniversary edition, promising an unforgettable celebration for participants, volunteers, and spectators alike. For a full description of Blaze and his story, visit the website.

 

About the 3M Half Marathon: The 3M Half Marathon, established in 1995, is one of Austin’s premier running events. With a reputation for its fast and picturesque course, the race attracts runners of all levels from around the world. Organized by High Five Events, the 3M Half Marathon is a celebration of athleticism, determination, and the vibrant running community in Austin, Texas. For more information, visit DownhillToDowntown.com.

About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

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30th Edition of 3M Half Marathon Set to Race Austin’s Streets This Weekend

Thousands will chase their 13.1-mile PR on one of the country’s fastest half marathon courses

High Five Events, a premier event production company in the United States, is putting the final touches on the 30th Annual 3M Half Marathon. With over 6,000 enthusiastic participants hailing from 46 states and 8 countries, this year’s edition promises to be a monumental celebration of running prowess. The much-anticipated event is scheduled to unfold on January 21, 2024, in the vibrant city of Austin, Texas.

Participants will receive special 30th-anniversary fully sublimated shirts and iconic swag bags filled with useful 3M products. The Expo & Packet Pick Up will serve as the prelude to the race, setting the stage for the exhilarating journey that lies ahead. All participants will pick up their packets at Palmer Events Center on Friday, January 19 from noon to 7PM and on Saturday from 10AM to 5PM.   

The race commences on Sunday, January 21 at 7:30AM at Gateway Shopping Center in north Austin.  Individual runners will traverse the renowned 13.1-mile course, featuring a 300ft net downhill route while the two-person relay will consist of each runner completing approximately half the distance. The scenic journey will meander through the picturesque Shoal Creek Blvd., the historic Hyde Park neighborhood, and the world-renowned University of Texas at Austin, culminating in a triumphant finish near the Texas State Capitol in downtown Austin. All along the course runners will hear the sounds of 10 live local bands while staying hydrated with Nuun hydration and fueled by GU Energy Labs. 

The 3M Half Marathon Finish Line Festival will be a jubilant celebration of the participants and their remarkable achievements. Those who hit their Personal Record have the opportunity to bang the PR Gong.  Runners will receive their 30th Anniversary spinning finisher medal, enjoy post-race hydration from evamor, and relish a snack bag brimming with H-E-B products and a VERB Energy bar. Super Coffee will be on hand to fuel the positive energy, while those aged 21 and older can partake in the festivities at the EIGHT Beer Garden. Delectable offerings from various food trucks will cater to the culinary cravings of all attendees. The finish line festival promises to be a vibrant gathering of sponsors, exhibitors, volunteers, and partners, united in applauding the triumphs of the dedicated runners.

Jack Murray, Co-Owner of High Five Events, expressed his enthusiasm, stating, “We’re excited for the 30th Anniversary of 3M Half Marathon.  We’ve added some exciting new elements for the race – a two person relay and an awesome new mascot named Blaze. We are looking forward to another great year!”

The 3M Half Marathon has been a staple in the Austin running scene since its inception, attracting runners from across the country to experience the unique course and vibrant atmosphere. Blaze, the new mascot, adds an extra layer of excitement to the 30th-anniversary edition, promising an unforgettable celebration for participants, volunteers, and spectators alike. For a full description of Blaze and his story, visit the website. Participants can register on the website.

 

About the 3M Half Marathon:  The 3M Half Marathon, established in 1995, is one of Austin’s premier running events. With a reputation for its fast and picturesque course, the race attracts runners of all levels from around the world. Organized by High Five Events, the 3M Half Marathon is a celebration of athleticism, determination, and the vibrant running community in Austin, Texas. For more information, visit DownhillToDowntown.com.
About High Five Events:  High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

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3M Half Marathon Sets the Rhythm with Diverse Bands for On-Course Musical Motivation

10 Local Bands to play along course at the 30th Anniversary Event

The upcoming 3M Half Marathon, scheduled for this Sunday, January 21 in Austin, Texas, promises an unforgettable race experience with the finalization of its on-course entertainment lineup. Ten dynamic local bands and a DJ are set to infuse the 13.1-mile course with live music, adding an extra layer of excitement to this point-to-point race.

Stacy Keese, co-owner of High Five Events, expressed her enthusiasm, stating, “We’re thrilled to welcome the diverse sounds of these local musicians. The vibrant energy of live music on the course serves as a source of motivation for the runners as they navigate through Austin’s different neighborhoods. It’s a fantastic way to showcase The Live Music Capital of the World.”

This year, the 3M Half Marathon proudly presents the following lineup of bands: Austin Taiko (Japanese Drumming), Everett Wren (Fiddler), Inside Out Steel Band (Steel Drum), Kupira Marimba (Zimbabwe Marimba), Austin Thaalam (Indian Drumming), Shirley Johnson (Accordion), The 4411, Woode Wood (Guitar & Harmonia), Stove Top Rangers (Banjo, String Bass, Guitar), Brian MacLeod, and DJ Gatsby in the Finish Line Festival.

Celebrating its 30th Anniversary year, the 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country. Participants will experience a point-to-point route with predominantly downhill running, showcasing some of Austin’s most iconic locations. Starting in north Austin and culminating near the Texas State Capitol, runners will enjoy a 306’ net elevation drop. Registration is open on the event’s website for those eager to be part of this thrilling race.

 Participants can register on the website.

 

About the 3M Half Marathon:  The 3M Half Marathon, established in 1995, is one of Austin’s premier running events. With a reputation for its fast and picturesque course, the race attracts runners of all levels from around the world. Organized by High Five Events, the 3M Half Marathon is a celebration of athleticism, determination, and the vibrant running community in Austin, Texas. For more information, visit DownhillToDowntown.com.

About High Five Events:  High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

3M Half Marathon Expo Highlights You Don’t Want to Miss

These expo highlights showcase the must-visit booths

Hello, Running Enthusiasts! As we eagerly anticipate the 3M Half Marathon, don’t miss the action-packed 3M Half Marathon Expo & Packet Pick Up at the Palmer Event Center on the Friday and Saturday before the race. This is your golden opportunity to meet the official pacers, explore a wide range of exhibitors offering exclusive shopping experiences, and participate in fantastic giveaways and discounts.

Plus, keep an eye out for some special surprises that might just make your day! Join us for this pre-race celebration and gear up for an amazing event.

Image of the Post-it Wall from the 2019 3M Half Marathon expo covered in messages of support and inspiration. The Post-it Wall will be a 2020 expo highlight.

3M Post-it Lounge

Visit the ever-popular 3M Post-it Lounge and add your message to our giant post-it wall. Leave a message of inspiration for a loved one or all participants. Or just sit back and relax before you go another round about the expo. Kids can even join in on the fun with our photo booth.

Photo booths

There will be several fun photo opportunities set up throughout the expo including our GIF photo booth, a larger than life-size version of Blaze, course maps, and more. Visit them all!

A 3M Half Marathon Ambassador takes a photo of two runners and the oversized 2019 3M Half Marathon medal at the 2019 3M Half Marathon expo. Take your photo with a giant 2020 3M Half Marathon medal, one of the many 2020 expo highlights.

Don’t forget to tag us on social @3MHalfMarathon and #DownhilltoDowntown.

Austin Marathon

Visit the Ascension Seton Austin Marathon and chat with their Ambassadors about race day! Thinking about registering for the Austin Marathon, Half Marathon, or KXAN Simple Health 5K? Register at their booth and take advantage of their expo deals. You can even walk away with some cool swag! Rumor has it they are giveaway away free entries as well!

2025 3M Half Marathon Booth

As you exit packet pick-up, make your first stop at our dazzling 2025 3M Half Marathon Booth! Get early registration for next year’s race at our Best Pricing of $79. This is your chance to shimmer and shine, getting a taste of the excitement that awaits in 2025. Don’t miss out on this fantastic deal.

Fleet Feet Austin

Visit our friends at Fleet Feet Austin and snag some gear to get you to the start line and beyond. They will have some Run Austin gear but it is limited so get there as soon as you can. They’ll also have hydration and nutrition from GU for your last-minute needs.

Twenty-Six Two Marathon Club

If this is your first half marathon or you’re chasing your 13.1-mile PR, visit these folks! Meet the runners who will pace you to the finish line! These pacers are veterans and know what they’re doing. Swing by their booth, chat about race day and get your last-minute questions answered.

EIGHT Beer

Runners, get ready to raise a toast to your upcoming triumph! Make sure to swing by the EIGHT Beer booth at the 3M Half Marathon Expo. This is more than just a sampling – it’s a sneak peek into your post-race celebration! Our friends at EIGHT Beer will also be at the finish line for all of our celebrations.

Ascension Seton CapTex Tri

Add a little variety to your running by trying out a triathlon! CapTex Tri is Austin’s only downtown triathlon and features 3 distances including the beginner-friendly Rookie Tri Distance. Or get your friends involved, make it a team effort, and sign for a relay. They have a mystery prize machine full of discounts.

Super Coffee

Before you hit the pavement, stop by the Super Coffee booth at the 3M Half Marathon Expo for a delicious energy boost. Their range of energizing coffees is the perfect pick-me-up, ensuring you’re charged and ready to conquer every mile!

Texas Drain Specialist 

Chat with Julian and his team while you make special cheer signs. As an official sponsor of 3M Half Marathon, Texas Drain Specialist is there for you on and off the course. They even have a team you can join that includes free group workouts!

SHRUNK 3D

Capture your biggest and sweetest moments with an exact 3D replica of you, your family loved ones, and pets! Stop by the Shrunk booth to get a 3D replica.

Kerrville Triathlon

TRI your luck and spin the slots at the Kerrville Triathlon Festival booth. This Texas destination triathlon is known for its two day festival complete with 7 different triathlon distances from the beginner Rookie Tri to the 70.3 half distance.

Visit these other booths

Evamor

Sandcastle Seasonings

Verb

Little Guys Movers

Card.io

Go For It Sports

Strong Atheltic

SPIbelt

Race Essentials

Smith Chiropractic

Lifespring

Cap10K

National Running Center

Pinnacle Eye Wear

HiDow

 

GU Energy Labs and 3M Half Marathon Collaborate for Ultimate Race-Day Fueling in the 30th Anniversary Edition

High Five Events, a leading event production company in the United States, proudly names GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the 30th annual 3M Half Marathon. This renewed collaboration solidifies GU’s role in supporting participants with their premium energy gels and chews at the on-course Nutrition Station. The event is scheduled to take place on January 21, 2024.

As the creator of the first sports nutrition energy gel, GU has long been the top fuel choice of athletes, from elites chasing the podium to recreational runners trying for a new PR. The brand’s science-backed, athlete-proven formulas are loved not only for their effectiveness, but also for their innovative, fun flavors.

“We couldn’t be more excited to be partnering with High Five Events,” says GU Brand Experience Manager Cody Logan. “They put on premier running events in Austin and we’re looking forward to fueling their runners on course.” 

On race day, participants can expect to receive a boost from GU’s Strawberry Chews (Caffeine), Lemon Sublime Gel (Caffeine-Free), Chocolate Outrage Gel (20 mg of caffeine), and Salted Watermelon Gel (20 mg of caffeine). In line with their commitment to sustainability, 3M Half Marathon will feature TerraCycle-labeled bins throughout the race weekend to collect sports nutrition wrappers, contributing to a greener event experience.

Megan Frausto, partnership manager at High Five Events, emphasized the broader impact of the collaboration, stating, “Our partnership with GU goes beyond Energy Gels and Chews. It encompasses a broader commitment to enhancing the overall race experience, creating a positive impact on the Austin running community throughout the year.”

The 3M Half Marathon, renowned for its speedy 13.1-mile course, celebrates its 30th year in 2024. The race, beginning in north Austin and culminating near the Texas State Capitol, offers runners a picturesque journey through some of Austin’s finest locations, featuring a notable 306′ net elevation drop. Participants can register on the website.

 

About GU Energy Labs:   GU Energy Labs helps athletes of all abilities reach their best performance with hydration, energy, and recovery products that deliver the right nutrients, in the right amounts, at the right time. Headquartered in Berkeley, GU Energy Labs produces all its energy gels onsite with solar-generated power. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com 

About the 3M Half Marathon:  The 3M Half Marathon, established in 1995, is one of Austin’s premier running events. With a reputation for its fast and picturesque course, the race attracts runners of all levels from around the world. Organized by High Five Events, the 3M Half Marathon is a celebration of athleticism, determination, and the vibrant running community in Austin, Texas. For more information, visit DownhillToDowntown.com.

About High Five Events:  High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.