Exhibitor Registration Now Open for the 2026 Austin International Half
Limited Spaces Available at Health & Fitness Expo and Finish Line Festival
The Austin International Half, formerly known as the 3M Half Marathon, is excited to announce that exhibitor registration is now open for the upcoming event’s Health and Fitness Expo, set to take place on Friday, January 16, and Saturday, January 17, 2026, at Palmer Events Center. This highly anticipated event attracts thousands of runners and spectators from around the world, offering exhibitors an unparalleled opportunity to showcase their products and services to a vibrant and engaged audience.
The two day Health and Fitness Expo runs in conjunction with the event’s Packet Pick Up giving exhibitors the chance to engage with participants, their friends and family, and the general public. In addition to the expo, exhibitors can register for a booth at the finish line festival on race day, January 18, 2026. Exhibitors are invited to sell, preview, showcase and sample their products and services.
The Austin International Half is introducing new benefits for exhibitors to enhance brand visibility and streamline race weekend logistics:
- $10 Discount Code: Exhibitors will receive a race registration code to share with their audiences.
- Team Running Opportunities: Companies can organize employee or ambassador teams to participate in the race under their brand.
- Exhibitor Lounge: A designated space with light refreshments for exhibitors during event hours.
“We’re proud to welcome exhibitors to a race weekend that truly reflects Austin’s vibrant culture and commitment to healthy living,” said Megan Frausto, partnership manager for the Austin International Half. “Whether you’re launching a new product or connecting with our passionate community of runners, this event offers an incredible platform to showcase your brand and be part of an unforgettable experience in the heart of Texas.”
The 2026 Expo will feature over 30 exhibitor booths, exclusively for health and fitness enterprises and similar organizations with an anticipated 18,000 plus attendees over the two days. This event offers a unique platform for businesses to engage with a passionate audience interested in running and health-related products and services. Detailed pricing and booth-related information can be found on our registration page for those interested in securing a spot at the expo.
The Austin International Half, formerly the 3M Half Marathon, is renowned as one of the fastest 13.1-mile courses in the world. Runners will enjoy a predominantly downhill, point-to-point route that highlights some of Austin’s most iconic locations. The race starts in north Austin and finishes downtown near the majestic Texas State Capitol. The popular two person relay team option will also be available again this year. Participants can complete their registration through the official website.
About the Austin International Half: Formerly known as the 3M Half Marathon, the Austin International Half is a celebrated point-to-point race with over 30 years of history. Participants enjoy a fast, downhill course that finishes in vibrant downtown Austin. Renowned for its net downhill route and expert organization, this event draws athletes globally and embodies Austin’s dynamic culture with its lively post-race festivities.
