GU Energy Labs and 3M Half Marathon Collaborate for Ultimate Race-Day Fueling in the 30th Anniversary Edition
High Five Events, a leading event production company in the United States, proudly names GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the 30th annual 3M Half Marathon. This renewed collaboration solidifies GU’s role in supporting participants with their premium energy gels and chews at the on-course Nutrition Station. The event is scheduled to take place on January 21, 2024.
As the creator of the first sports nutrition energy gel, GU has long been the top fuel choice of athletes, from elites chasing the podium to recreational runners trying for a new PR. The brand’s science-backed, athlete-proven formulas are loved not only for their effectiveness, but also for their innovative, fun flavors.
“We couldn’t be more excited to be partnering with High Five Events,” says GU Brand Experience Manager Cody Logan. “They put on premier running events in Austin and we’re looking forward to fueling their runners on course.”
On race day, participants can expect to receive a boost from GU’s Strawberry Chews (Caffeine), Lemon Sublime Gel (Caffeine-Free), Chocolate Outrage Gel (20 mg of caffeine), and Salted Watermelon Gel (20 mg of caffeine). In line with their commitment to sustainability, 3M Half Marathon will feature TerraCycle-labeled bins throughout the race weekend to collect sports nutrition wrappers, contributing to a greener event experience.
Megan Frausto, partnership manager at High Five Events, emphasized the broader impact of the collaboration, stating, “Our partnership with GU goes beyond Energy Gels and Chews. It encompasses a broader commitment to enhancing the overall race experience, creating a positive impact on the Austin running community throughout the year.”
The 3M Half Marathon, renowned for its speedy 13.1-mile course, celebrates its 30th year in 2024. The race, beginning in north Austin and culminating near the Texas State Capitol, offers runners a picturesque journey through some of Austin’s finest locations, featuring a notable 306′ net elevation drop. Participants can register on the website.
About GU Energy Labs: GU Energy Labs helps athletes of all abilities reach their best performance with hydration, energy, and recovery products that deliver the right nutrients, in the right amounts, at the right time. Headquartered in Berkeley, GU Energy Labs produces all its energy gels onsite with solar-generated power. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com
About the 3M Half Marathon: The 3M Half Marathon, established in 1995, is one of Austin’s premier running events. With a reputation for its fast and picturesque course, the race attracts runners of all levels from around the world. Organized by High Five Events, the 3M Half Marathon is a celebration of athleticism, determination, and the vibrant running community in Austin, Texas. For more information, visit DownhillToDowntown.com.
About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.
