Tag Archive for: nuun

nuun® Returns as Official Hydration for the 2018 3M Half Marathon

***Press release

High Five Events, one of the largest privately owned event production companies in the United States, is excited to announce a two-year agreement between the 3M Half Marathon and nuun and company, the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink. The 3M Half Marathon will take place on January 21, 2018, and feature nuun’s signature electrolyte-enhanced tablets at all aid stations.

“There may be no better place to seek your personal best than the 3M Half Marathon,” said Kevin Rutherford, nuun President and CEO. “This course is the perfect match for nuun hydration, as nuun is designed to hydrate you better so you can perform at your best.”

As the exclusive hydration for the 3M Half Marathon, nuun will provide nuun electrolyte tablets (lemon-lime and tri-berry) to all participants on course. The tablets are growing in popularity within the endurance community because they’re packed with electrolytes and are more easily absorbed during peak performance. nuun will also be available at the start and finish lines. In addition, nuun and the 3M Half Marathon will increase community engagement and product awareness by offering free samples and product discounts, sampling nuun at running stores, and supporting various demo runs around Austin.

“nuun fueled hundreds of PRs at the 2017 3M Half Marathon and we expect the same outcome in January 2018,” said Jack Murray, co-owner of High Five Events. “Additionally, this two-year agreement will allow us to take our community engagement opportunities to the next level by partnering with groups and clubs year-round.”

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country and will celebrate its 24th year running in 2018. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing near the Texas State Capitol, runners will appreciate a 306’ net elevation drop. Participants can register on the website.

3M Half Marathon Course Preview

Review both the Course Map and the Elevation Map while reading this preview.

Mile 1 – Runners will depart the start line and head north on Stonelake Blvd. for roughly one mile. The start of the course has one of the few smooth inclines; use this as a time to get your body warmed up and primed to sail downhill. From Stonelake Blvd., runners will turn right and head east on Braker Lane. Now the downhill begins! Mile 2 provides the first aid station. Make a quick pit stop if you need water or nuun.

JJ Pickle Research Campus

Mile 3 – After passing Aid Station #1, runners will turn right off Braker Lane and continue their descent by heading south on Burnet Ave., passing by The University of Texas’ JJ Pickle Research Campus. In less than one mile, Longhorn Rd. will bring about your next right hand turn. Look at that sunrise! This begins the only part of the course that has back-to-back turns. After taking a right on Longhorn Rd., you will have hit Mile 3. The course takes a quick left on Neils Thompson Dr. and then another immediate left on Industrial Terrace. Make another pit stop at Aid Station #2 to refuel. Head south on United Dr. towards Research Blvd. After turning right, runners will make a quick u-turn under Highway 183 and begin heading south on Shoal Creek Blvd.

Mile 5 – Feel the downhill breeze through your hair! Right after Mile 5, you’ll come to Aid Station #3. Make sure you give a big thank you to our volunteers. They’re amazing! Continue south on Shoal Creek Blvd. and make a quick right on Foster Lane. You’ll be on Foster Lane for just a minute before taking a left on Great Northern Blvd. Floating down Great Northern, you can replenish fluids at Aid Station #4. Congrats! You’ve just passed Mile 7 and are more than halfway to the finish.

Great Northern Blvd. (looking north)

Mile 7 – Need an extra boost of energy? Grab some CLIF Bar Shots in the CLIF Bar Energy Zone. Halfway past Mile 7, you’ll take a left on Bullard Dr., passing Gullett Park (on your left). After Bullard, take an immediate White Rock Dr., crossing Shoal Creek. Hopping back on Shoal Creek (you’re still going downhill!) you’ll arrive at Mile 8 and Aid Station #5. Make sure you grab some nuun! Keep running south, with Shoal Creek on your righthand side.

Mile 9 – Right after Mile 9, runners will head east on 45th St. After crossing N. Lamar Blvd., Aid Station #6 appears. Don’t forget to thank the volunteers! This is the second brief incline throughout the entire course. Boom! You just passed Mile 10. Double-digit mileage feels good! Welcome to beautiful Hyde Park; you’ve got a 5K left. Runners will arrive at Duval Rd. and take a right, heading south once more.

Hyde Park.

Mile 11 – You’ve now entered Central Austin and are that much closer to the finish line. All your training, early mornings, and long runs will be put to the test now. Continuing south on Duval St., you’ll arrive at the final aid station. If you need a final gulp or water or nuun to push you through, grab it now! From Duval St., you’ll veer left on San Jacinto Blvd. and wind your way through The University of Texas campus. That’s Darrell K. Royal – Texas Memorial Stadium on your left, home of the Texas Longhorns.

Mile 13 – You’re in the home stretch. Downhill to downtown is nearly complete! Take a right and head west on MLK Blvd. See the Capitol yet? Hear all the spectators cheering you on through the finish?! You got this! Take a left on Congress Ave. Turn on the jets as you push towards the finish line. The Capitol is in sight, as are your friends and family. Cross the finish, throw your hands in the air, and smile! You’ve just run downhill to downtown! Enjoy the finish line festival. This atmosphere has been created with you in mind! Grab a cold Oskar Blues Beer, visit the food trucks, and snap photos with your medal and the Capitol in the background. Get friends and family in there too. Remember to use #downhilltodowntown17.

#downhilltodowntown17

nuun® Will Be Exclusive Hydration Partner for the 2017 3M Half Marathon

High Five Events is pleased to announce the partnership between the 3M Half Marathon and nuun and company, the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink.

nuun will be the exclusive hydration for the 3M Half Marathon, set to take place on January 22, 2017. They will provide their optimal hydration sports drink to all participants on course. nuun will also be available at the start and finish lines. In addition, nuun and High Five Events will increase community engagement and product awareness by offering free samples to training clubs, sampling product at running stores, and supporting various demo runs around Austin.

“nuun did a great job last year and we’re excited to have them back for 2017,” said Jack Murrary, co-owner of High Five Events. “Their products are well-respected throughout the industry as is their commitment to the community. We look forward to building upon this great relationship.”

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country and will celebrate its 23rd year running in 2017. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing in front of the Texas State Capitol, runners will appreciate a 306’ net elevation drop. Participants can register on the website.

“The nuun team is thrilled to hydrate the remarkable community of runners at the 3M Half Marathon,” said Kevin Rutherford, nuun President and CEO. “Our mission is to inspire every person to actively achieve life’s next personal best and we look forward to celebrating all of the runners’ accomplishments in the Capital of Texas.”

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. In addition to the events it owns and produces, the Austin, Texas-based company offers consulting and event production services to dozens of additional events each year. High Five Events is community-centric and has more than 83 years’ experience organizing large events across different venue types in a variety of locations. Follow High Five Events on Twitter (@highfiveevents), Instagram (@highfiveevents), and Facebook (facebook.com/HighFiveEventsWorldWide/) for news and updates.

About Nuun & Company: nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink. Founded in 2004, nuun was the first to separate electrolyte replacement from carbohydrates, and twelve years later nuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. To learn more, visit www.nuun.com or follow them on social media.