Woman putting on her racing socks

Balega and 3M Half Marathon Partner

High Five Events is happy to announce that Balega will be the Official Sock of the 2017 3M Half Marathon. In addition to being the Official Sock, Balega will sponsor promotions and giveaways leading up to race day and offer discounted product at the 3M Half Marathon Packet Pickup & Expo.

“Just about everyone, from elite endurance athletes to your recreational joggers, loves their Balega socks,” said Jack Murray, co-owner of High Five Events. “Their technically advanced socks allow athletes to perform at their very best and we know they’ll power PRs on one of the faster half marathons in the country.”

Balega, a leading performance sock brand in the run and outdoor specialty market, is known for their technical excellence, superior fit and unbelievable comfort. The company provides foot solutions to help runners perform at their personal peak. Balega’s socks are known around the world, but on January 20-21 they can be found at the Austin Convention Center during the 3M Half Marathon Packet Pickup & Expo. Balega’s socks are manufactured at both their state-of-the-art facility in Cape Town, South Africa, and in Hickory, North Carolina.

“As a running brand, the 3M Half Marathon is the place to be and we’re thrilled to showcase Balega and our products to this enthusiastic community,” said Tanya Pictor, VP of marketing of Implus Specialty. “Balega is designed for high performance achievements and we look forward to celebrating all the runners’ accomplishments on January 22nd.”

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country and will celebrate its 23rd year running in 2017. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing in front of the Texas State Capitol, runners will appreciate a 306’ net elevation drop. Participants can register and book their hotel on the website.